We are committed to maintaining your confidence and trust with respect to the information we collect from you. This privacy policy sets forth what information we collect about you, how we use your information, and the choices you have about how we use your information.

Collection of Information Provided By Your Browser And Through Use Of Cookies

 This Site automatically collects information on our server logs from your web browser regarding your use of the Site. Examples of information we collect automatically from all users include the Internet Protocol (“IP”) address used to connect your computer to the Internet; computer and connection information such as browser type and version, operating system, and platform; and full Uniform Resource Locator ("URL") click stream data, including date and time, and content you viewed or searched for on the Site.

  This Site may also collect information through the use of "cookies." Cookies are anonymous, unique alphanumeric identifiers sent to your browser from a web site’s computers and stored on your computer's hard drive. The type of information we collect as a result of a cookie being stored on your computer is specific to your computer. We use “session” cookies to collect information about your use of the Site (e.g., whether you are logged in) and , give you a more personalized browsing experience, and help you navigate the Site more efficiently from page to page. These cookies are temporary and are deleted when you close your browser. We use “persistent” cookies to gather statistical information about repeat usage from your computer or workstation.

   We collect and use, and may from time to time supply third parties with, this information only as anonymous, collective or aggregated user data for the purposes of usage analysis, quality control, generating relevant advertisements for viewing, and administering and improving the Site.

  You can prevent your browser from accepting new cookies, have the browser notify you when you receive a new cookie, or disable cookies altogether by accessing your browser’s preferences menu. If you choose to disable cookies altogether, you can use the Site but will not be able to register, login to the Site with a personal User Name and Password, or make use of the advanced personalization features of the Site, although the basic features and functionality offered to unregistered users of the Site will be possible to use.

Collection and Registration of Personal Information

  We sometimes request users of the Site to provide personal information. The information collected from a user is strictly voluntary and may include contact information such as the user’s name, e-mail address, and postal address.

  In order to access certain content and to make use of the full functionality and advanced personalization features of the Site, we may ask you to register and obtain a personal User Name and Password.

T  he information collected from the contact form that is presented to users when they choose to contact us may include information such as the user's name, e-mail address, work setting and country.

How Personal Information Is Used

  We use the personal information that you provide for such purposes as:

· Completion and support of the activity for which the information was provided, such as allowing access to or delivery of our products or services, processing or fulfilling an order or responding to your requests or inquiries
· Website and system administration, such as for the technical support of the Site and its computer system, including processing computer account information, information used in the course of securing and maintaining the Site, and verification of Site activity by the Site or its agents
· Research and development to enhance, evaluate and improve the Site and our services
· Tailoring or customizing content or design of the Site during a single visit to the Site and individualized personalization of the Site on repeat visits
· Pseudonymous analysis to create a profile used to determine the habits, interests or other characteristics of users for purposes of research, analysis and anonymous reporting
· Communicating with you about changes or updates to the Site and our services and, with your consent, special offers, promotions or market research surveys

Disclosure of Personal Information to Third Parties

   Access to your personal information is restricted to our employees, agents, representatives and service providers for the purposes set forth above.

  We will not otherwise disclose any personal information without your consent except under the following circumstances:

·  in response to subpoenas, court orders, or legal process, or to establish or exercise our rights to defend against legal claims;
· if we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, safety of person or property, violation of our policies, or as otherwise required by law; and  if The Sports Booth, this Site or a related asset or line of business is acquired by, transferred to or merged with another company.

Retention of Personal Information

  We retain the personal information we collect from you for as long as the information is relevant to our business purposes or until you request that we remove the data by contacting our Customer Service Department at the address or telephone number detailed below.

Our Commitment to Data Security

  We recognize that your privacy is important to you, and therefore we endeavor to keep your personal information confidential. The personal and demographic information about each user is stored on our servers that are behind a firewall and physically housed within a secured data center. Furthermore, our internal practices help protect your privacy by limiting employee access to and use of such information. However, we do not represent, warrant, or guarantee that your personal information will be protected against unauthorized access, loss, misuse, or alterations, and do not accept any liability for the security of such information submitted to us nor for your or third parties' use or misuse of such information.

About This Privacy Policy

 The foregoing is the current privacy policy of the Site. We reserve the right to change this policy at any time without notice. Any changes to this policy will be posted on this webpage.

Our policy does not create a contract or any legal rights.

This privacy policy applies solely to the information you provide while visiting this Site. The terms of this privacy policy do not govern personal information furnished through any means other than this Site (such as via telephone or postal mail).

This Site may contain links to other websites that are beyond our control. Other websites to which you link may contain privacy policies that are different from this privacy policy. We encourage you to check the privacy policy of each website you visit before submitting any information to them.

Questions, Complaints and Dispute Resolution

If you have any questions or comments regarding this privacy policy, please contact us.

If at any time you believe that we have not adhered to this privacy policy or you have a complaint regarding the way your personal information is being handled, please contact us.

We will resolve any disputes under this privacy policy by using commercially reasonable efforts to promptly investigate, and if necessary, to correct any problem.

Last revised: Oct 2009